Latest News

• Making The Most Of Social Networks

  Filed Nov 22, 2006 at 3:58 PM · Search Engine Marketing is now the standard online, a beeline to a measurable ROI. But as marketers try to wrap their heads around social networking, and invent ways to utilize it to their advantage, it's becoming clear that the branding opportunities are quite appealing, nearly boundless, limited not by money, but by imagination.
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• +2 · Yahoo announces major partnership with newspapers

  Filed Nov 20, 2006 at 5:49 AM · Yahoo announced a partnership with a consortium of more than 150 newspapers Sunday, including the Mercury News, in a move to strengthen the Sunnyvale Web giant's local presence across the nation while giving papers a way to recapture advertising revenue that has shifted to the Internet.
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• +1 · Top Three Engines Adopt Same Web Indexing Tool

  Filed Nov 16, 2006 at 2:44 PM · The top three search engines will be using the same Sitemaps protocol to index sites around the web, writes TechChrunch, citing a post by Danny Sullivan. The system, based at Sitemaps.org, provides instructions for installing an XML file on servers, allowing the three search engines to track website updates.
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• Amazon Extends Offer Personalization to Affiliates

  Filed Nov 15, 2006 at 6:05 PM · Amazon is also pushing its famous offer personalization algorithms out to its affiliates through a sponsored text link program its calling Omakase, a Japanese word meaning “leave it up to us.” The feature automatically displays ads based on Web users' previous behavior on Amazon.com and on the shopping profiles of visitors from the site where they appear, according to Karen Haberkorn, senior manager of product management for Amazon Associates.
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• +1 · Affiliate Marketing - Why So Many People Fail?

  Filed Nov 15, 2006 at 6:05 PM · Affiliate programs are more effective, risk-free and cost-efficient than the traditional advertising practices. So why do so many people still fail in affiliate marketing? There are many reasons in a lot of different areas of the program to consider looking into. The most crucial aspect in affiliate programs is the advertising. This is the area where many affiliate markers fail in because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of businesses as well.
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• +1 · Web Ads Perform Better For Direct Response Than Branding

  Filed Nov 15, 2006 at 1:17 PM · More than half of 168 surveyed industry executives (52.4%) said that behavioral targeting--or serving consumers ads based on their Web-surfing history--was the most effective targeting method, followed by demographic (32.9%), contextual (30.5%), geographic (14.6%), and other (4.9%).
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• Google s fatal flaw

  Filed Nov 12, 2006 at 5:16 PM · Google has succeeded mightily in capitalizing off of another company’s innovation; Online pay-per-click ads pioneered by Overture. Google is well aware, however, that its AdWords enhanced PPC formula is not sufficient for indefinite Wall Street rewards.
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• +1 · Online property turf-war heats up

  Filed Nov 11, 2006 at 3:39 PM · The battle to be top dog in online property advertising has escalated into an all-out turf war. Trade Me and the Real Estate Institute of New Zealand's site, realestate.co.nz, have been embroiled in marketing combat since the latter launched on the internet in August. Trade Me has laid an Advertising Standards Authority complaint, and is about to take out its first newspaper advertisements.
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• +2 · AdsBay Launches a New Free Online Advertising Pricing Tool for Ad

  Filed Nov 11, 2006 at 3:39 PM · AdsBay (www.AdsBay.co.uk), a free site for auctioning off advertising space launched earlier this year, has just released a new free ad pricing tool at http://www.adsbay.co.uk/Link_ad_price_calculator.php on September 1st. The tool was designed to help website owners determine pricing for their online ad real estate, and to help advertisers determine if they’re receiving fair pricing. The new free ad pricing tool from AdsBay offers several improvements over similar services, including the number of factors determining ad price estimates and the precision of the pricing results.
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• +1 · AdBrite to introduce new advertising auction format

  Filed Nov 07, 2006 at 1:34 AM · The new auction system, AdBrite 2.0, will see the company selling advertising space across its network of 28,000 sites to the highest bidder, while allowing smaller advertisers and websites to get into the display ad market. AdBrite’s system matches big brand advertisers with niche websites, allowing effective targeting of advertising. AdBrite yesterday served ads on 435,679,485 pageviews, from 26,637 sites.
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• Yahoo Readies New Search Engine

  Filed Nov 06, 2006 at 11:31 PM · While Yahoo Inc.'s reported flirtation with AOL LLC highlights the company's struggles to catch up with search leader Google Inc., Yahoo isn't just looking outwardly for growth. The Sunnyvale, Calif.-based company is placing a big bet that a new, internally developed search platform will make it more competitive with its rival.
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• Web 2.0 hype equals Popularity without profits

  Filed Nov 03, 2006 at 4:23 AM · The millions of individuals taking advantage of the content, application and hosting largesse of YouTube, MySpace and Yahoo win, as do the four young founders of YouTube and MySpace. What about the shareholders of Google, News Corp. and Yahoo? Is there a payoff commensurate with the multi-billion dollar video sharing and social networking investment bets made to provide free-to-the-consumer online services?
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• +3 · Kontera says In-Text Advertising More Effective Than Other PPC Methods

  Filed Nov 02, 2006 at 4:21 PM · In a short survey of publishers serving In-Text Advertising on their forums, blogs and other forms of user- generated content, Kontera reports that a great majority of websites are experiencing a higher click-through rate with In-Text Advertising than with other forms of pay-per-click advertising.
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• +2 · Atlas Launches New Web-Based Video Advertising Capability for

  Filed Nov 01, 2006 at 1:04 PM · Atlas, a leading provider of marketing technologies and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced the release of its Atlas In-Stream Video product for serving online advertising, allowing an unprecedented level of accountability for web-based in-stream video advertising.
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• Consumer groups seek probe of ads mining data

  Filed Nov 01, 2006 at 12:59 PM · Two Washington-based public interest groups are expected to file a complaint with the Federal Trade Commission today calling for an investigation into online advertising and requesting injunctions to stop what they describe as abusive practices.
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